Niacinamide 101: What It Does, What Percentage You Actually Need, and Why More Isn't Always Better
Some ingredients do just one thing well. Niacinamide didn't get that memo. Brightening, barrier repair, pore refinement, texture improvement... it shows up, does the work, and doesn't ask for much in return. Which is probably why you've seen it everywhere!...
What Is Pro Ageing? (And Why We Refuse to Say Anti-Ageing)
The anti-ageing industry is built on a simple premise: ageing is a problem to be solved. We disagree. Pro ageing is a genuinely different starting point — and when the chemist is also the founder, that difference shows up in the formula.